Cheng’s / Easy USA · 2026 — ongoing
Modernizing Easy USA ↗
A new Shopify store is one part of the work. I’m also building sales and operations tools, running marketing and merchandising, and working on new ways for customers to buy from us.
Ecommerce, operations & building with AIBased in New York
Learning by
building.
I’m Kelan. I started in customer support and kept getting more involved in how things work—and how to make them better.
Today, I’m helping modernize Easy USA, an established wholesale business. I work hands-on with AI to improve the store, connect its systems, and lay the groundwork for what comes next.
A few things I’ve worked on ↓Selected work
01 / Currently at Easy USAFrom loose inventory to a packing plan
Internal Shopify app / October 2026
Product ownership · Design · AI-assisted development
Case Assortment Studio ↗
I defined and designed an internal app that turns loose inventory into balanced wholesale cases. Built with Claude Code as the engineering partner, it compares packing plans, checks every count, and produces instructions for the warehouse.
From the catalog to a point of view
New / October 2026Creative direction · AI-assisted build · Search
The Boutique Edit ↗
I led an editorial project that helps boutique owners see the possibilities in our wholesale catalog—combining product-accurate AI imagery, a custom Shopify reading experience, and a plan for reaching new buyers.
Tools and workflows at Easy USA
Building for the business
I turned scattered knowledge about office equipment and cables into a visual map, workstation view, and editable port register—with unknowns tracked explicitly.
I built a system that connects buyer research with outreach, follow-ups, and a dashboard for tracking the work.
Unpublished preview · Testing in progress
Building a wholesale dropshipping workflow ↗
I’m building a way for wholesale customers to send full case packs directly to their recipients, with shipping and packing instructions carried through to staff.
Automated · Weekday refresh
Automated sales intelligence ↗
I replaced manual weekly reporting with a private dashboard that reconciles sales channels, compares Shopify with the old store, and explains the numbers with AI-generated summaries.
Earlier work at Bokksu & Sugoi Mart
02 / Selected projectsSugoi Mart / Earlier work
A native bundle selector
One of my first AI-assisted builds, later used across three storefronts.
Sugoi Mart / Earlier work
Native Shopify sections
Replacing a page builder with sections the brand team could manage in Shopify.
Bokksu / Earlier work
Gifting, from cart to warehouse
Connecting gift wrap, printed notes, and packaging choices to fulfillment.
Bokksu / Earlier work
AI in customer support
Automation, response workflows, and team processes built around Siena AI and Gorgias.
Bokksu / Earlier work
Payment migrations
Coordinating payment changes across subscription systems and a new Shopify organization.
Bokksu / Earlier work
Moving four storefronts
Rebuilding apps, automations, and connections during a Shopify Plus organization move.
A bit about me.
My work has grown from customer support into operations, ecommerce, and leading a development team. Each step got me closer to building the things I thought could work better.
I like hands-on work. Even when I’m leading a team, I like being involved in figuring things out and building them.
AI is a substantial part of how I work now. It’s helped me take on projects I couldn’t have built the same way before, and it keeps giving me new things to learn.
More of my work history ↗Personal projects
04 / Outside of workMusic · Personal archive
WOOF. ↗
In 2015–2016, I made music under the name WOOF. This site collects records, videos, and loose tracks from that time, alongside a few later releases.
Design · Front-end · Building with AI
The Library ↗
A home library catalogued like a magazine. Browse 274 books as spines or covers, explore their connections, and see the collection through interactive charts.
Sound & experimentation
Doppler Weatherman
A work-in-progress ambient music instrument that turns live weather into sound. Temperature, wind, and precipitation shape the tempo, harmony, and texture.
Explore the project ↗